Google Ads Setup & Management
Targeted paid search campaigns that put your business in front of people actively searching for what you offer — and convert them into leads.
The Problem
SEO takes time, and you need leads now. You have tried running Google Ads yourself but the costs spiralled, the leads were poor quality, and you could not tell what was actually working. Without expertise, it is easy to burn through budget with nothing to show for it.
Our Solution
We set up and manage your Google Ads campaigns with precision — targeting the right keywords, writing compelling ads, and optimising landing pages for conversions. Every rand of your ad spend is tracked and accounted for.
What's Included
Campaign setup with proper account structure and conversion tracking
In-depth keyword research focused on high-intent, cost-effective terms
Compelling ad copywriting with multiple variants for A/B testing
Landing page optimisation to maximise conversion rates
Conversion tracking setup across forms, calls, and key actions
Monthly reporting with spend analysis, ROI metrics, and recommendations
How We Work
Research & Setup
We research your market, competitors, and target keywords. We structure your campaigns for maximum relevance and set up conversion tracking.
Launch
We launch your campaigns with carefully crafted ads, negative keyword lists, and bid strategies aligned with your budget and goals.
Optimise
We continuously monitor performance, adjust bids, test new ad copy, refine targeting, and eliminate wasted spend to improve your cost per lead.
Frequently Asked Questions
How much should I budget for Google Ads?
We recommend a minimum ad spend of R5,000 to R10,000 per month to gather meaningful data, plus our management fee. The ideal budget depends on your industry, competition, and target area. We will help you find the right starting point during our consultation.
How quickly will I see results?
You can start seeing clicks and leads within the first week. However, it typically takes 4 to 8 weeks of data collection and optimisation to reach peak campaign performance. Google Ads delivers faster results than SEO but requires ongoing management to stay profitable.
Do you manage the ad spend or do I pay Google directly?
You pay Google directly from your own Google Ads account — you always own your data and account. We charge a separate management fee for strategy, setup, optimisation, and reporting.
Ready to get started?
Let's discuss your advertising goals and build a campaign that delivers real results.
Get in Touch